SPINZ brand collectionBrand kit · offline edition

Earlydesk
Brand guidelines.

Your next step starts here.

Original outlined logo and colour tokens preserved from the Earlydesk source.

Earlydesk on a light surface
Earlydesk on a dark surface

Use the identity with care.

Use the supplied original logo. Keep the cobalt symbol unchanged. Give the lockup clear space equal to half the symbol height; minimum width: 120 px. On dark surfaces use the supplied reversed lettering. Use Archivo Black for short headings, DM Sans for interface text, 2 px ink rules and 8–12 px corners.

Do not stretch, rotate, outline, add effects to, or rearrange the supplied lockup. Keep enough contrast for the whole mark to remain clear. The supplied SVGs contain outlined lettering and do not require an installed font.

Colour has a role.

Cobalt#304DFF
Ink#171717
Paper#FFFCF7
Lime#DDFB45
Lilac#D8C9FF
Pink#FF72BC

These are the exact source values. OKLCH values preserve the product’s colour definition.

A consistent voice in type.

Display · Archivo Black 400

Your next step starts here.

Aa Bb Cc Dd Ee Ff Gg
0123456789

Body · DM Sans 400 / 700

Clear words. A considered hierarchy. Enough room to read.

Keep line lengths comfortable. Use weight and scale to make the next step easy to find.

Self-hosted WOFF2 files and their original open-font licences are included in the download. Keep the licence notices when redistributing the fonts.

The identity in use.

Earlydesk social cardDownload social card SVG ↓

The visual world.

Nine-panel Earlydesk identity presentation showing marks, colour, typography and digital applications

Art-directed identity presentation. Use the supplied vectors, tokens and font files as the production masters.

Download overview PNG ↓