SPINZ brand collectionBrand kit · offline edition

ControlRoom
Brand guidelines.

Follow the answer to its source.

Vector completion of the existing 32 px violet tile and ascending three-bar application mark. Original geometry retained.

ControlRoom on a light surface
ControlRoom on a dark surface

Use the identity with care.

Keep all three bars ascending left to right. The master icon has a 32 × 32 viewBox, 10 px corner radius, three 4 px bars and 2 px gaps. Heights are 6, 10 and 15 px. Minimum icon size: 24 px. Keep at least 8 px clear space. Use the warm paper surface, violet emphasis and Inter; never substitute a generic AI sparkle.

Do not stretch, rotate, outline, add effects to, or rearrange the supplied lockup. Keep enough contrast for the whole mark to remain clear. The supplied SVGs contain outlined lettering and do not require an installed font.

Colour has a role.

Violetoklch(0.535 0.17 276)
Paperoklch(0.978 0.005 85)
Inkoklch(0.235 0.018 265)

These are the exact source values. OKLCH values preserve the product’s colour definition.

A consistent voice in type.

Display · Inter 600 / 740

Follow the answer to its source.

Aa Bb Cc Dd Ee Ff Gg
0123456789

Body · Inter 400 / 500

Clear words. A considered hierarchy. Enough room to read.

Keep line lengths comfortable. Use weight and scale to make the next step easy to find.

Self-hosted WOFF2 files and their original open-font licences are included in the download. Keep the licence notices when redistributing the fonts.

The identity in use.

ControlRoom social cardDownload social card SVG ↓

The visual world.

Nine-panel ControlRoom identity presentation showing marks, colour, typography and digital applications

Art-directed identity presentation. Use the supplied vectors, tokens and font files as the production masters.

Download overview PNG ↓