SPINZ
Brand guidelines.
Independent products. Shared ambition.
New parent identity. Outlined Sora wordmark; neutral frame for independent product identities.
Use the identity with care.
Keep the SPINZ wordmark neutral. Give it clear space equal to the height of the S. Minimum width: 80 px. Set headings in Sora 500 with restrained negative tracking; use Source Sans 3 for longer copy. Reserve product colours for their own chapters.
Do not stretch, rotate, outline, add effects to, or rearrange the supplied lockup. Keep enough contrast for the whole mark to remain clear. The supplied SVGs contain outlined lettering and do not require an installed font.
Colour has a role.
#090B0F#F3F3F0#A2A8B3These are the exact source values. OKLCH values preserve the product’s colour definition.
A consistent voice in type.
Display · Sora 500
Independent products. Shared ambition.
Aa Bb Cc Dd Ee Ff Gg
0123456789
Body · Source Sans 3 400
Clear words. A considered hierarchy. Enough room to read.
Keep line lengths comfortable. Use weight and scale to make the next step easy to find.
Self-hosted WOFF2 files and their original open-font licences are included in the download. Keep the licence notices when redistributing the fonts.
The identity in use.
Download social card SVG ↓The visual world.
Art-directed identity presentation. Use the supplied vectors, tokens and font files as the production masters.
Download overview PNG ↓